Mr. Riojas heads up Global Business Development, sales, and marketing activities for ALR Technologies. Mr. Riojas has over 30 years in the Pharmaceutical Industry, where he held Executive and Senior Level positions with large, mid-size, and small biotech pharmaceutical companies in sales/management, marketing, training, operations, and strategic business planning. He managed products that totalled 2 billion in sales. In addition, he coordinated and implemented processes strategic planning to exceed sales goals. With 25+ years specializing in Diabetes therapies, including 3 years dedicated to Animal Health, Mr. Riojas has successfully built out multiple sales teams for launch excellence, yielding 37 products over his career.